Blick Art Supplies

Formally known as Blick Art Materials, the largest supplier of art materials in the US, Blick is a one stop shop for any art need. However, customers feel intimidated by its stale look and the vast array of products Blick currently sells. The objective of this rebrand is to emphasize the idea that everyone is an artist no matter what age or race you are. For Blick to become more inviting, I created a more colorful and playful brand style with a new logo, lively imagery, and expressive packaging. The new design will invite customers to take the first step in becoming their inner artist by buying their favorite materials.